{"id":695,"date":"2020-10-23T01:00:00","date_gmt":"2020-10-23T01:00:00","guid":{"rendered":"https:\/\/www.dataentrywork.net\/?p=695"},"modified":"2020-10-21T10:41:49","modified_gmt":"2020-10-21T10:41:49","slug":"a-website-should-be-pretty-with-substance","status":"publish","type":"post","link":"https:\/\/dataentrywork.net\/index.php\/a-website-should-be-pretty-with-substance\/","title":{"rendered":"A Website Should Be Pretty With Substance"},"content":{"rendered":"<p>Good design is essential to a business&#8217;s website. The website serves as the face of its online presence. When a potential customer visits the website, it should immediately capture their attention because they usually don\u2019t linger. People on the internet are visual, so outstanding design is the key to an online consumer\u2019s heart.<\/p>\n<p>It\u2019s not only <a href=\"https:\/\/www.redridercreative.com\/website-design-utah--red-rider-creative.html\" target=\"_blank\" rel=\"noopener noreferrer\">website design<\/a> that matters when a visitor is on the page. Their experience has a lot to do with communication. What they do next relies on the <a href=\"https:\/\/dataentrywork.net\/index.php\/how-businesses-can-ace-their-inbound-marketing-strategy\/\">degree of communication<\/a> that exists within the page. There are <a href=\"https:\/\/www.smashingmagazine.com\/2009\/02\/clear-and-effective-communication-in-web-design\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">different elements<\/a> to this.<\/p>\n<h2>Elements of Design<\/h2>\n<p>This is the text, images, icons, styles, etc. These are the more apparent objects onscreen. These are important because they\u2019re the most noticeable elements on a website. The following are their functions:<\/p>\n<ul>\n<li>\n<h3>Text, Titles, and Headers.<\/h3>\n<\/li>\n<\/ul>\n<p>The text conveys the content of the page as well as its title. Through text, the business can tell their story. Titles and headers make the text more readable because they divide the main points of the story. Most importantly, words convey the name of the business.<\/p>\n<ul>\n<li>\n<h3>Images.<\/h3>\n<\/li>\n<\/ul>\n<p>When people don\u2019t want to read, their eyes gravitate to an image. Additionally, the image reduces the tediousness of reading. Therefore, it\u2019s a quicker and easier way to convey the business\u2019s message.<\/p>\n<ul>\n<li>\n<h3>Icons.<\/h3>\n<\/li>\n<\/ul>\n<p>They replace labels. Because people are visual, <a href=\"https:\/\/www.scientificamerican.com\/article\/how-the-brain-maps-symbol\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">using icons<\/a> instead of labels can be more pleasing to the eyes. They are also economic of space. Icons can be used for social media links because visitors can immediately recognize the logos, instead of a text that won&#8217;t occur to them as fast.<\/p>\n<ul>\n<li>\n<h3>Colors and Design Style.<\/h3>\n<\/li>\n<\/ul>\n<p>Colors should not be chosen randomly because they&#8217;re part of the branding and personality of the business. The same goes for the design style. It&#8217;s not enough to follow the trends in design and color integration because it affects the brand&#8217;s image. For example, it would be unusual for a formal website to employ quirky colors and styles of pop culture.<\/p>\n<h2>What are You Trying to Convey?<\/h2>\n<p>All these elements work together to help the business communicate with visitors. They may want to build trust. To do so, they can include reviews. <a href=\"https:\/\/www.oberlo.com.ph\/blog\/online-review-statistics\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Reviews are crucial<\/a> because 9 out of 10 online consumers check the reviews before buying an item. This is because they trust reviews more than flowery advertising from the company itself. On the shop page, quoting a one-liner from a review can do the job. It will pique the interest of the visitor, urging them to explore the shop.<\/p>\n<p>Another example would be the \u201cabout\u201d page of the site. This is where the business tells their story\u2014how they began, who are the founders, and the business at the present. This page is prone to blocks of text. Using pictures can interpret a part of the story to lessen the word count. If they began as a small shop, the page can include a picture of the shop. Then, as the story progresses, they see the current shop to illustrate how much they have grown.<\/p>\n<h2>The Landing Page<\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-699\" src=\"https:\/\/dataentrywork.net\/wp-content\/uploads\/2020\/10\/shutterstock_268450493.jpg\" alt=\"using laptop and phone\" width=\"1200\" height=\"800\" srcset=\"https:\/\/dataentrywork.net\/wp-content\/uploads\/2020\/10\/shutterstock_268450493.jpg 1200w, https:\/\/dataentrywork.net\/wp-content\/uploads\/2020\/10\/shutterstock_268450493-300x200.jpg 300w, https:\/\/dataentrywork.net\/wp-content\/uploads\/2020\/10\/shutterstock_268450493-1024x683.jpg 1024w, https:\/\/dataentrywork.net\/wp-content\/uploads\/2020\/10\/shutterstock_268450493-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>The <a href=\"https:\/\/www.webdesignerdepot.com\/2020\/10\/7-all-too-common-landing-page-errors-you-must-avoid\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">landing page<\/a> does not exist to sit still and look pretty. It works hard, not only with two hands but with eight tentacles all at once. It provides a glimpse of products and services, the story, reviews, and other things present on the website. It&#8217;s like a one-stop-shop of all the information the visitors need to know about the business.<\/p>\n<p>Right when they open the website, the landing page should capture their attention and make them stay. There is a necessary emphasis on \u201cmake them stay\u201d because a website can capture their attention but then close the tab after a few seconds.<\/p>\n<p>Therefore, give them a reason not to leave so soon. The landing page should give a clear definition of what the business is and what it offers. A website that sells sunglasses should say so on the landing page, either via images or text.<\/p>\n<p>The page needs to present the call to action clearly. After visitors process all that information on one page, what happens next? Visitors should be able to locate the next steps without making their life difficult. The button or link can be after the text or accompanying a subsection.<\/p>\n<h2>More Than Just Pretty<\/h2>\n<p>Business websites can be as pretty as a website can get. However, designers should not lose the true essence and function of a website. A website should be able to communicate with its visitors. It should compel them to navigate the page until they eventually avail of the products and services of the business. Therefore, websites should aim for pretty with substance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good design is essential to a business&#8217;s website. The website serves as the face of its online presence. When a potential customer visits the website, it should immediately capture their attention because they usually don\u2019t linger. People on the internet are visual, so outstanding design is the key to an online consumer\u2019s heart. It\u2019s not [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[],"class_list":["post-695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When Pretty is not Enough: Good Communication in Web Design - Data Entry Network<\/title>\n<meta name=\"description\" content=\"Pretty captures the attention of the viewer. However, pretty does not make them stick around. Good communication with the use of design elements will compel them to know more about the business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dataentrywork.net\/index.php\/a-website-should-be-pretty-with-substance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Pretty is not Enough: Good Communication in Web Design - Data Entry Network\" \/>\n<meta property=\"og:description\" content=\"Pretty captures the attention of the viewer. However, pretty does not make them stick around. 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