Many companies still rely on outdated business-to-business (B2B) marketing tactics to promote their brand, focusing on traditional media outlets, cold calling, or relationship management. Many companies often neglect digital marketing, but 97% of people browse the internet to look for the products or services that they offer.
In deciding a marketing strategy for your business, make sure to determine which platforms and tools will work best for your company. Digital marketing platforms are excellent tools for expanding your brand and attracting more potential customers.
Below are simple tips that will help you promote your business.
1. Know Who Your Competitors Are
Highlight what makes your business stand out from the rest by learning more about the market’s profile. That allows you to determine how your clients see your company and better convey your company’s message through the marketing strategy you’re planning to use. Likewise, you’ll have to educate yourself on who your primary competitors are.
Make sure to also learn about the competitors that you think offer quality services or leading in the industry. Then, learn about the strategies they’re using. You can check their social media rankings, websites, annual reports, and interactions with customers.
During that phase, take note of the aspects that your company lacks to determine what makes you stand out. Highlighting what your company is famous for will allow you to determine your company’s edge against competitors.
2. Invest in Optimizing Your Website
One excellent way to convey your company’s message to your target audience is by knowing what your edge is against your competitors. Hence, further aiding you in developing a strategy that best fits your needs.
You can start with optimizing your company’s website. Improving your search engine optimization should begin with checking your website’s pages to identify what changes you’ll have to make.
That will also help you check if you’re using the keywords to help customers find your website. Don’t forget to optimize your company’s site for mobile devices. Most clients are using their phones for their queries, so you’ll need a mobile-responsive website.
3. Make Use of Social Media Pages
Marketing strategies don’t focus on channels for reaching customers, but it also entails using different platforms that can help you turn your potential clients into customers. For example, LinkedIn is one of the best platforms for B2B marketing, even if the website’s function was to connect professionals to employers.
LinkedIn has become a primary site for B2B marketing because they now have tools to help with lead generation. Hence, optimizing your LinkedIn profile is necessary because that will help your customers reach you.
Instagram and Facebook as also popular channels. You might need both platforms to educate your audience about your brand. Increasing brand awareness can start with interacting with them in real-time. You’ll also need content that piques their interest.
Using social media platforms is the best strategy for logistics companies that offer international and domestic shipping services. It would also help if you educated yourself about the content restrictions in certain regions to make your content efficient.
4. Invest in Other Helpful Strategies
Even if social media marketing is the norm, you still have to explore other marketing strategies you can use. Companies stayed in touch with their clients to attract new ones by generating word of mouth in the past. Email marketing, like newsletters or other targeted messaging, will allow you to reach your customers efficiently.
You should also invest in tools that will help your website rank first on search engine results. For example, you can make newsletters or articles highlighting your company’s expertise, increasing your website’s traffic. Make sure you’re using a tool that will help you collect email addresses to build your list.
Make sure to use emails to promote company news, promotions, or other content.
5. Look for the Right Target Audience
Despite how broad your company’s specialty is, knowing who your target audience is will aid you in developing the right marketing strategy. Your list of current customers and goals will also help you determine who to target. If you’ve already identified your target audience, conduct market research to learn about their preferences.
You’ll have to develop your target audience’s personality in interacting with customers because that works as the foundation for your marketing strategy.
Most companies are missing out on the benefits they can get from investing in digital marketing. Numerous customers depend on the internet if they need information about a specific company. To build brand awareness, you might have to develop social media and email marketing strategies or improve search engine optimization.