Recruitment versus business development: what’s the difference? There’s not much, according to BDC’s Pascale Boulianne, Manager of Talent Acquisition. “People build a picture of you every time you put your company ‘out there,'” adds Boulianne. A job at a business must be sold as the ideal fit for the target audience if recruitment is to be successful. A candidate must see that it’s right for them to apply for it.
In other words, how can you attract the best candidates to your business when there is so much competition? Here are some practical suggestions that can assist you in building a successful team.
Mind Your Goals and Aspirations
“Top talent” may signify different things to different people. A “rapid and fearless” candidate may be excellent for a window-washing company, while a “good listener and quick thinker” may be more suitable for a customer service position. A personality test for job applicants is one method to determine whether a prospect is a good fit for your company. It’s about skills and qualifications, how well you fit in with the organization, and other factors.
Find the Right Place for Candidates
The next step is to decide where you’re going to look for top-tier talent after you’ve defined it. To locate a recent graduate, check with neighboring universities and colleges. LinkedIn may be an effective tool for a wide range of vocations. To find the person you’re looking for, you may have to attempt different methods.
Get Your Name Out There
Job seekers must choose an approach that differentiates them from their rivals. As a way of differentiating oneself, Boulianne recommends looking at the job advertisements of your competitors. When writing a job post, try to paint a picture of what it’s like to work in your business rather than just listing duties. How long does it take someone in such a posture to complete a day? What will they start doing, and where do you think they’ll be in a year?
In addition, allow your employees to be spokespersons for your company’s brand. Employees can better promote your company than any employment website. Those who refer candidates are more likely to be great employees and stay longer than those who apply randomly. If you want your workers to spread the word, you can even reward them for referring their contacts.
Put Yourself in the Shoes of the Person You’re Pitching To
Pay attention to what an applicant is looking for in a position when you’re ready to talk with them. Top achievers aren’t only looking for a job; they also want to know how to help them reach their professional objectives. It would be best if you weren’t afraid to promote your company’s benefits as long as you are honest about them. Making a commitment that you can’t keep is a waste of time since the other person will find out sooner or later and may opt to move on.
Social Networking
Many companies use social networking platforms like LinkedIn to post job vacancies. You may, however, move in the other direction and use social media to find people who are a good match for your company. Try to clarify why you’re approaching someone on social media, such as “I saw on your LinkedIn profile that you have considerable experience creating apps for the construction industry.
Show a Larger Pool of Jobs
Job seekers are looking for advertisements that are clear about various factors, such as the candidate’s background, company experience, pay range, and future career possibilities. A good recruiter makes sure to include all of the relevant information in the job posting. Work requirements and how this profile may assist someone should be clear to the reader.
Making a job ad stand out may be done in a variety of ways. Mention your business cultures, such as how your employees maintain a work-life balance and the perks they are entitled to. A video or a link to the company’s career blog are great ways to demonstrate these advantages.
Be Flexible and Open to New Experiences
Employees prefer to work for companies that do not place excessive demands on their personal life. In today’s business world, a firm gives its employees a lot. There should be a good balance in the workplace, and working long hours should not become monotonous.
Remember that you are promoting your abilities. Do not be afraid to thank them for their time even if they are not interested and inquire if they are familiar with anybody. This kind of outreach broadens both your network and your brand’s reach.