Day: December 7, 2020

Business Decisions: How Much Your Marketing Budget Should Be?

To sustain your business, you need to make sure that people know about your brands and offerings. And to do just that, you need to invest in marketing. As a businessperson, you cannot deny the importance of publicity and advertising. Marketing does not come cheap. You need to shell out some money to make sure

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Plan a Lean but Mean Budget to Keep Your Company Afloat

Times are tough. Businesses are doing what they could to keep afloat. Many have already closed shop and are waiting for a better opening in the economy in the future. If you have managed to get this far and are thinking of paring your expenses further, you could look at some of these budgets that you

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making coffee

What We Can Learn from Starbucks’s Marketing Success

Starbucks is one of the most easily recognizable brands in the world. Originating from a chain of roastery reserves and coffee houses from Seattle, it is now considered the world’s biggest coffee house chain. It is largely seen as the main representation of America’s massive coffee culture, which has now spread worldwide. It is far from perfect as

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