Category: Marketing Strategies

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Digital Marketing 101: Customer Retention in the Digital Age

Every year, hundreds of businesses open up to provide goods and services to the public. From the initial brainstorming of a business idea to finally opening their doors to the world, this process of getting a business to take off from the ground can take anywhere from a few weeks to a few months. This

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Marketing Unpopular Items during a Pandemic

Online shopping has boomed since the pandemic started. eCommerce is currently enjoying unprecedented popularity that has enticed a lot of companies, merchants, and suppliers to take their wares online, hoping to ride the wave and get a piece of the action. However, not all products that are seen in eCommerce platforms are popular and cool.

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myth

Marketing Myths You Need to Stop Believing

Running a business involves a lot of facets that can overwhelm many newcomers to the business industry. From production to customer service, logistics to product design- there are often too many things that business owners begin to neglect other important aspects. One of the often neglected aspects of business is marketing. Coupled with myths and

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Cost-effective Logistic Strategies to Incorporate into Your Startup

Since last year, the e-commerce industry has been steadily rising in popularity. This isn’t a surprise when billions of users constantly use their phones to check on social media, entertain themselves, and buy products and services online. If you’re planning on setting up an e-commerce business model, it’s crucial to place a good amount of

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franchising

Top Three Mistakes to Avoid When Buying a Business Franchise

Starting your own business from scratch is never easy. There are a lot of things to consider, from the operational, technological, and regulatory challenges. That is why it is easy for many budding entrepreneurs to feel discouraged when creating a new business idea that will dominate today’s market. To prevent these hurdles, many turn to

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small business

5 Ways to Increase Walk-Ins in Your Small Business during the Pandemic

COVID-19 specifically made life hard for business owners across the US with limited funding and resources. These small businesses, unfortunately, comprise practically the entire US economy at a staggering 9 .9 percent as of January 2021. If you happen to be among this supermajority and you’re finding it hard to market your business amid a

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In the HR Department: Streamlining the Recruitment Process

When you were first building your company, the idea of finding people who could bring your visions for the business to life was exciting. You might have spent hours creating advertising materials about your job openings and anticipated the resumes entering your email. Then came the task of screening applicants and shortlisting candidates before scheduling

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young business owner

It’s Time to Market to Gen Z

Millennials have been the focus of businesses for quite some time now. Still, as many individuals of the next generation are now graduating and seeking jobs, it’s clear that a shift in the market is coming. As Generation Z starts to have their own income, their buying power also increases. If you are keen on

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Business Opportunities Entrepreneurs Can Start in Their Community

Even small towns can experience big business success, offering aspiring entrepreneurs a unique opportunity of acquiring a concentrated market and a limited population. Discovering the best community business ideas that’ll stick is all about meeting current demands and providing the best quality products or services. Before launching a startup, check what’s not currently prominent in your

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