Category: Marketing Strategies

Navigating the Challenges: Reasons Why Your Small Business is Struggling After the Pandemic

41% of businesses had to temporarily or permanently close during COVID-19, leading to financial hardship. Consumer behavior has changed, requiring businesses to adapt and better engage with customers digitally. Supply chain disruptions have led to uncertainty about product availability, necessitating alternative suppliers’ development. Staffing issues due to layoffs, furloughs, and recruitment challenges require flexible working

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marketing

What You Need to Know When Developing Marketing Strategies

A marketing strategy is a plan of action to promote products or services. Two main types of marketing strategies are omnichannel and multichannel. Developing an effective marketing strategy requires extensive research. Businesses should evaluate their marketing strategy regularly. As a business or entrepreneur, you know that marketing strategies are vital to your success. Without proper

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Why Landlords Are Booming During the Pandemic

It’s no secret that the coronavirus pandemic has taken a toll on the economy. Businesses have closed their doors, laid off employees, and struggled to keep up with bills. So you may be wondering how landlords are managing during these times. In many cases, they’re doing just fine. Some are even thriving. Here’s a look

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an elderly businessman smiling near a window

5 Efficient Ways to Plan for the Future of Your Business

No one likes to think about their own mortality, but if you’re a business owner, it’s important to plan for what will happen to your company when you’re no longer at the helm. Here are some ways to ensure that your business will be in good hands after you’ve passed away. 1. Have a succession plan

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happy business people

How to Make Your Company Stand Out

Whether a small business or a large corporation, there are always ways to make your company stand out. In a world where consumers have so many options, giving them a reason to choose your company over the competition is essential. Here are some ways to make your company stand out: Offer Superior Customer Service No

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business people

The Three Essentials You Need When Expanding Your Business

There are many reasons why small businesses fail. One of the main reasons is the lack of revenue. When a company doesn’t have enough income, it eventually perishes into obscurity. However, another reason is a business’ incapability to stay relevant or make proactive decisions. If a company can’t expand, it’ll eventually become irrelevant. If a

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small business owners on a laptop

Keeping Up With the Big Brands as a Small Business

Small businesses often find it difficult to compete with more prominent brands. They may not have the same resources or the same name recognition. Because of this, they may feel like they are at a disadvantage. But there are a few things small businesses can do to keep up with the big brands and stay

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business

Planning the Future Growth of Your Business

Business growth is essential for any company that wants to remain competitive and relevant. This will allow you to continue making a profit from your business as the times change. But there are many factors to consider when planning the future growth of your business. Here are a few key points to keep in mind:

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amusement park

Amusement Park Marketing Strategies Decoded

You probably see fifty theme parks in a region, as against five earlier. The scene has caught on. Theme parks and amusement parks are present in all the corners of the globe today. If you are eager to get into this business, you should know all the ropes of the trade. Look at the brimming

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cockroach

Unexpectedly Photogenic Pests Shared in Social Platforms

  There are advantages and disadvantages to social media. It allows you to keep in touch with friends and family worldwide, which is crucial during the coronavirus epidemic. However, it can also be where we see gorgeous photographs of creatures we often perceive as spine-chilling. Although pests can be a disturbance that requires calling pest control

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