Many companies still rely on outdated business-to-business (B2B) marketing tactics to promote their brand, focusing on traditional media outlets, cold calling, or relationship management. Many companies often neglect digital marketing, but 97% of people browse the internet to look for the products or services that they offer. In deciding a marketing strategy for your business,
It is undeniable that more and more businesses are starting to follow the trend of going green. Many are making genuine efforts to save the earth, but many more are only in on it to make more profit. While there is nothing wrong with becoming a sustainable business to gain more customers, false sustainability becomes
Outsourcing has long shown its benefits for the average business. Companies used staffing and business process outsourcing solutions to great effect, allowing businesses to utilize their resources and funds for growth and development. However, there needs to be a strategy in those endeavors. Outsourcing can be helpful, but only when accomplished with proper research and
Social media influencers are the new celebrities of the digital age. These people aren’t scouted on streets or through talent recruitment — they’re selected to be the faces of products and services because they have managed to stand out from the crowd. And all that is only possible because they made themselves a brand. Influencer
Technology in this day and age is omnipresent. It’s everywhere to the point that it’s unimaginable to live and earn a living without it. It has also enhanced how businesses do market segmentation and targeting to identify and find their markets. Before the rise of the Internet and the digital age, businesses heavily relied on
In today’s world, it is not enough to have a physical location. Successful entrepreneurs know that they need to start their own online business to stay relevant and competitive. The Internet has opened up countless opportunities for entrepreneurship. However, the challenge then leans on how to make an online business successful. Most of the time,
The quality of life of a homeowner can depend on the environment that surrounds their home. This is why home shoppers are meticulous when it comes to choosing their new homes. Some homeowners choose to live in urban areas, where all their needs are centralized, while others prioritize space and quiet and choose to live
Performing effective marketing tactics help ensure that businesses can thrive and survive regardless of industry challenges. No wonder most company owners tend to focus on ensuring that their brand can create multiple promotional campaigns. Sadly, not all business owners can afford to spend a lot of money on different marketing tactics. Some of them even
The vast business world has largely migrated onto the online platform, and any remnants that still continue to primarily operate in the physical space will soon follow in every other businesses’ footsteps of embracing the world of e-commerce. Apart from being in the middle of a pandemic, we are also undergoing a most disruptive change
The pandemic has presented unique challenges to both business and personal life. There are companies that have succumbed to the situation and closed down, while others managed to make the best of what happened. These are the companies that have managed to turn to non-traditional work arrangements, like flexible agreements and remote work. Since the