In this day and age, digital information is very much within reach with the internet’s help. People have become more reliant on their phones and computers for almost all aspects of their lives. Do they need help in cooking? They can Google a recipe or scroll through the Facebook page of BuzzFeed’s Tasty. Do they
In May 2020, Unilever CEO Alan Jope forecast that the COVID-19 pandemic will make people eat healthier food more since it became apparent that people with weak immune systems are particularly vulnerable to the virus. With food being a daily necessity, it’s no small wonder why the healthy food industry remains steadfast despite the volatile
The U.S. Centers for Disease Control and Prevention, in their health and safety guidelines for bars and restaurants, advised people not to spend too much time indoors, especially if there’s no room for a physical distance of at least six feet between people. At the same time, studies show that the world was already grappling with
Ask most businesses, and they will probably tell you that they somehow look up to a mentor or a company, using their success as their model. That isn’t surprising, though. Often, the tried-and-tested companies have a wealth of lessons to teach to start-ups and small business entrepreneurs. Here are five of them: 1. You Don’t
At one point, all businesses must contend with a challenging question. That is, which is more important to them, their customers or employees? This question has been discussed thoroughly in an article published on Forbes by client experience and luxury hospitality expert Bruce Claver. Bruce Claver regarded the question as a chicken and egg dilemma. Meaning,
Businesses are now struggling to find ways to keep up with the latest health and safety measures imposed by the CDC. With the pandemic showing no signs of slowing down, it only pays that you invest in the right services. This is not just to ensure you stay compliant. This will help boost your customers’
There comes the point in an entrepreneur’s life when it’s time to call it quits on a venture. It can be an exciting and bittersweet time, depending on your reasons for selling. Maybe your business has gotten so big and successful that you’re fielding acquisition offers, or maybe you want to move on to a
Brand activation is one of the techniques you may want to include in your marketing mix. And there are many ideas that you can execute. Raising brand awareness and making it known that your business is someone that customers can trust are some of your marketing objectives. There are many ways to do it, but
To sustain your business, you need to make sure that people know about your brands and offerings. And to do just that, you need to invest in marketing. As a businessperson, you cannot deny the importance of publicity and advertising. Marketing does not come cheap. You need to shell out some money to make sure
Ever since the pandemic, a large number of businesses were forced to close to avoid further spreading of the coronavirus. Measures against the virus prohibited close contact among individuals, a crucial part of business transactions. Given the situation, it’s only right for entrepreneurs to find alternative solutions to continue operating in their industries to meet