To sustain your business, you need to make sure that people know about your brands and offerings. And to do just that, you need to invest in marketing. As a businessperson, you cannot deny the importance of publicity and advertising. Marketing does not come cheap. You need to shell out some money to make sure
Starbucks is one of the most easily recognizable brands in the world. Originating from a chain of roastery reserves and coffee houses from Seattle, it is now considered the world’s biggest coffee house chain. It is largely seen as the main representation of America’s massive coffee culture, which has now spread worldwide. It is far from perfect as
Ever since the pandemic, a large number of businesses were forced to close to avoid further spreading of the coronavirus. Measures against the virus prohibited close contact among individuals, a crucial part of business transactions. Given the situation, it’s only right for entrepreneurs to find alternative solutions to continue operating in their industries to meet
Many of us already know the ins and outs of digital marketing: why it’s an invaluable part of a business’ survival strategy, why it’s something we cannot afford to neglect, and the many digital tricks we can use to spread the word about our products and services. But what often gets lost in the conversation
When it comes to business, one factor that some business owners overlook is who they know. It can be surprising how your professional connections can be useful in the world of entrepreneurship. Whether it is a supplier who is willing to provide a discount or a customer who prefers your company because they know you,
Finding a viable business idea is an important step towards a successful business venture. You probably have saved enough money from your employment, and now you want to start a business. But like most people, you probably don’t know where to venture into. Don’t beat yourself up because the owners of the top companies were
Many food lovers with enterprising hopes cling to the dream of starting their own restaurant. It’s not just about the food: the sense of community and the entertainment opportunities are endless for the restaurant industry. Humans being social creatures, there’s never a fear that your products will suffer from a lack of interest. Along with
Living in today’s world keeps getting more and more expensive. With the slow growth of minimum wage and the rising cost of living, it’s no wonder it’s so difficult to make a living these days. That’s why it’s essential to diversify your sources of income and figure out a way to make money from something other than
For the travel enthusiasts out there like you, we understand how frustrating it can be to get stuck at home, wondering when the lockdown will be lifted so that you can fly to the most beautiful places in the world. Who can resist traveling? As the saying goes, “If traveling were free, you’d never see
Businesses often take their employees for granted. Many believe that customers should always come first. But if this is always the case, none of your employees will stay for long. Without proper employee engagement, your staff will be unhappy, will only work for the money, and won’t bother working beyond what is expected of them