Most small businesses these days utilize the power of the Internet to attract customers for a reason. That said, having a brick-and-mortar store, though seemingly old-fashioned, can still be just as effective as the cooler ways to market products. The appeal of a physical storefront is still alive: the customers get to feel the product
Becoming an entrepreneur will always require you to have multiple skills, no matter how good you are at delegating. But in the long term, running a business will put your leadership skills to the test most of all. The impact of the pandemic, followed by a recession, has created a massive challenge for leaders around
As businesses continue to navigate the ongoing COVID-19 pandemic, there are several key issues top leaders must address, as well as steps they can take to reshape their business and prepare for recovery. Today, being proactive and predictive builds enterprise resilience. Consider the following priorities: Workforce Safety and Continuous Engagement Ensuring the well being and
Inbound marketing has gained traction for the past years. It became popular as a response to the modern customer’s behavior of looking for value-adding information online to solve their pressing problems. Their search habits are more solution-oriented instead of zeroing in on a specific product. That is why direct product advertisements are not as effective
Introverts are famously known for going out of their way to avoid being under the spotlight, lingering in crowded places, and speaking to a lot of individuals they don’t know. They have limited energy to expend in social situations, needing more time to recharge before being able to go out into the world again. Business
Lockdown and social distancing protocols due to COVID-19 have ushered in a new working environment. Team members are no longer working side by side. Communication and workflows are entirely dependent on digital tools. According to McKinsey, positive and capable leadership will be crucial in navigating this new remote work environment. As a team leader or
The expansion of high-speed internet and high-tech gadgets and devices have made it possible for many people to work remotely. Now that it’s become a necessity to stay at home, you might be interested in working from home for as long as possible. You should be pleased to know that it’s very much an attainable
The wellness market is on a rise and is forecasted to continue growing in the coming years as more and more people become invested in their physical, emotional, and mental health. This is a good time to venture into a business that focuses on fitness, nutrition, or mindfulness. Here are some ideas where you can
Insurance agencies need to stop ignoring the call of the digital revolution. While most industries are starting to take advantage of the online world, many insurance agencies are still reluctant to make the investment. Today’s insurance customers demand more. They require quick and easy access anytime and anywhere. They expect immediate responses and easy self-service
Investing is a must in securing your future, no matter what age you may be. While it’s best to start investing when you’re younger, the most important factor is investing in the right things that can develop your financial security and help you hit your goals. There are so many things available that you can