If you’re considering establishing a startup business, you’ll need to create a ‘brand’ surrounding your business’s beliefs and translate that into one unique, eye-catching logo. Branding is essential because it leaves a memorable impression on consumers and allows them to see what they can expect from your business. It’s a way of separating yourself from
Good design is essential to a business’s website. The website serves as the face of its online presence. When a potential customer visits the website, it should immediately capture their attention because they usually don’t linger. People on the internet are visual, so outstanding design is the key to an online consumer’s heart. It’s not
Running any business in the automotive industry provides you a huge advantage, especially if you run your business involves selling cars. Statistics revealed over 21 million vehicles (passenger cars and other light vehicles) sold in 2019. Another study showed that more than 1 million new cars were sold in January 2020 alone. These figures only
Today’s customers are better informed, more discerning, and more demanding, and traditional ad campaigns no longer have the same impact as they did before. That’s why brands have to find new ways to stay relevant, especially on the internet. Some have turned to content production to boost their profile, expand their customer base, and improve
Most small businesses these days utilize the power of the Internet to attract customers for a reason. That said, having a brick-and-mortar store, though seemingly old-fashioned, can still be just as effective as the cooler ways to market products. The appeal of a physical storefront is still alive: the customers get to feel the product
Becoming an entrepreneur will always require you to have multiple skills, no matter how good you are at delegating. But in the long term, running a business will put your leadership skills to the test most of all. The impact of the pandemic, followed by a recession, has created a massive challenge for leaders around
As businesses continue to navigate the ongoing COVID-19 pandemic, there are several key issues top leaders must address, as well as steps they can take to reshape their business and prepare for recovery. Today, being proactive and predictive builds enterprise resilience. Consider the following priorities: Workforce Safety and Continuous Engagement Ensuring the well being and
Inbound marketing has gained traction for the past years. It became popular as a response to the modern customer’s behavior of looking for value-adding information online to solve their pressing problems. Their search habits are more solution-oriented instead of zeroing in on a specific product. That is why direct product advertisements are not as effective
Introverts are famously known for going out of their way to avoid being under the spotlight, lingering in crowded places, and speaking to a lot of individuals they don’t know. They have limited energy to expend in social situations, needing more time to recharge before being able to go out into the world again. Business
Lockdown and social distancing protocols due to COVID-19 have ushered in a new working environment. Team members are no longer working side by side. Communication and workflows are entirely dependent on digital tools. According to McKinsey, positive and capable leadership will be crucial in navigating this new remote work environment. As a team leader or